Atelier of Witch Hat clothing arrives in January with AIR TOKYO

Fashion meets the fantasy of Atelier of Witch Hat (Tongari Bōshi no Atorie). Japanese brand AIR TOKYO will launch a clothing and accessories collection based on the anime in January, with designs that bring key scenes from the series to everyday pieces.

Pre-orders are open now at the Anime Store.JP (Anist) online shop and will run until November 26 at 12:00 Japan time. The items will arrive in January 2027.

The collection leans on symmetrical compositions that reframe moments from the start of the story. There are five T-shirts, each at 5,980 yen including tax, and two hoodies at 9,980 yen.

The T-shirts cover Coco's rescue by Qifrey in the first episode, the lesson about magic that makes people happy, the search for the Crown Grass, the fight with the giant-scaled dragon, and the scene where Qifrey and Olugio save people caught in a turbulent current. The hoodies repeat the first two designs with a sturdier finish: double stitching with thick thread at the underarms and cuffs.

A jacket straight out of Qifrey's wardrobe

The most striking piece is not a T-shirt. It is a knit jacket inspired by Qifrey's cloak, in cool gray, with four large buttons at the front and loose cuffs. The design keeps the character's silhouette while still working as streetwear.

Scene 1 illustration T-shirt, based on Coco's rescue by Qifrey.collabo-cafe.com

The rest of the catalog expands the lineup with smaller items. There are stained-glass keychains in three designs, at 1,980 yen each, with translucent motifs and aged bronze frames. There are also exchangeable fabric patches, a large rug with tools and objects from the series, a sticker set, and two miniature acrylic scenes: the Crown Grass and the dragon, the latter at 3,980 yen.

Scene 4 illustration T-shirt, with the giant-scaled dragon.collabo-cafe.com

The collaboration arrives while the anime is still recent. The adaptation of Kamome Shirahama's manga brings the detailed linework of the original to the screen with a story centered on Coco, a girl who discovers magic through Qifrey.

AIR TOKYO's designs do not scream anime. The muted tones and the symmetry of the illustrations aim to make a Qifrey or Coco T-shirt work just as well in an adult wardrobe as in a collector's display case. The price, though, matches: almost 6,000 yen per T-shirt puts it far from convenience store merchandise.

The full collection will be available in January. Anyone who wants to secure a piece before launch has until November 26 to reserve it.