Chiikawa soups with glitter stickers go on sale in Japan

Marumiya puts two creamy cup soups with Chiikawa designs on sale today, October 22, 2026. Each unit includes an exclusive glitter sticker, with ten different designs to collect.

The products are mushroom cream and spinach cream, both under the anime limited edition label. They will be available until February 28, 2027 at Chiikawa Land, franchise pop-up shops, supermarkets, and drugstores. Each cup costs 216 yen, tax included.

The packaging designs recreate specific scenes from the series. The mushroom cream shows the characters picking mushrooms, while the spinach cream shows them pulling weeds. The illustrations are meant to connect the product with recognizable moments from Nagano's anime.

Information on the two Chiikawa cream cups.collabo-cafe.com

As for flavor, Marumiya describes the mushroom cream as a vegetable and herb base with the umami of the mushroom built in. The spinach cream goes for the direct taste of the vegetable, with cheese as a finishing touch. Two different profiles within the same product line.

The glitter stickers from the Chiikawa cream.collabo-cafe.com

The glitter stickers are the main draw of the campaign. There are ten varieties shared between both flavors, and each cup comes with one at random. To complete the collection you'll need to buy several units or trade, a common mechanic in character merchandising in Japan.

Distribution covers broad channels: official Chiikawa stores, supermarkets, and drugstores. The announcement itself warns that some locations may not carry the products, so it's worth checking before going to look for them.

This launch joins a busy schedule of franchise products. The Bandai ribbon gummies and some parade-themed bobblehead figures were announced recently. Chiikawa keeps a steady pace of new food and toy releases, and Marumiya joins in with a cheap, collectible offer.

The campaign runs for a little over four months, until February 28, 2027. Anyone who wants the stickers has time, but the limited nature of the edition tends to speed up purchases in the first weeks with this type of collaboration.