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Onnanoko dake ga Wakaru Uta: Only Girls Get It

Onnanoko dake ga Wakaru Uta: Only Girls Get It

女の子だけがわかる歌-Only Girls Get It

A music video created for the Sophie brand of Unicharm Co., Ltd., which manufactures feminine hygiene products. The video features a song completely in English with Japanese subtitles.

As stated by the company president, Takahisa Takahara, women spend 6 years and 9 months menstruating in their entire lives. With advancing gender roles and longer lifespans, more women are staying in the workplace and having more periods. Menstruation causes hormonal mood swings like those of a cranky, edgy, prickly hedgehog; a starving, craving, hungry black bear; a fragile, crying, bloated elephant; and a reclusive, lonely lion. These are normal changes, and the women are still themselves. It promotes body positivity and how women shouldn't be brushed off in the workplace if they are experiencing effects from a biological function they have to go through for 6 years and 9 months.

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