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JA Kumamoto Keizairen

JA Kumamoto Keizairen

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The Kumamoto Prefecture Agricultural Cooperative Union releases an anime commercial to promote local produce. The short film, titled 'Nikoyaka Shokudou' (Smiling Restaurant), showcases meat, rice, vegetables, and fruit grown in the region. The first characters of these words combine to form the word 'nikoyaka,' meaning smiling.

A cheerful restaurant setting comes to life as the commercial highlights the freshness and quality of Kumamoto's agricultural products. The story follows the preparation and enjoyment of a meal made with these ingredients, emphasizing the connection between local farming and delicious food.

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