It's So Good Now (I.so.gu.na)
It's So Good Now (い・そ・ぐ・な)
A lone figure drifts through a surreal, monochrome cityscape where reality and imagination blur. The streets pulse with a distant beat, alive with music, as the protagonist wanders through empty train stations and neon-lit alleyways. This visual narrative accompanies the song "It's So Good Now" by Japanese hip-hop group Zamagi, animated and directed by Ac-Bu. The video translates the track's energy into flowing images of longing and introspection.
The character searches for something just out of reach, their journey intertwined with the haunting melody. Without dialogue, the story unfolds through visual poetry, exploring themes of connection and isolation. Originally included on Zamagi's second album, this music video showcases Ac-Bu's distinctive style, blending hand-drawn animation with abstract imagery to create a fleeting, unforgettable experience where sound and sight merge.
