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Shingata Jii (5-daime) LT-AM-3501

Shingata Jii (5-daime) LT-AM-3501

Finished

A series of commercials directed by Takashi Taniguchi for the fifth generation of Lightec Inc.'s Jii LT-AM-3501 USB-rechargeable lighter. The advertisements are set in everyday environments, including four web-exclusive spots in an office and one television commercial in a park. Each short film follows different characters—office workers and a park visitor—as they interact with the lighter in their routines.

The commercials blend mundane moments with lighthearted comedy, emphasizing the product's convenience and design. Without a traditional plot, the focus remains on showcasing the lighter's features through subtle humor and relatable situations. The series highlights how a simple object can fit seamlessly into modern life, from lighting a cigarette during a break to using it in outdoor leisure.

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