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Lipton #watashitolipton

Lipton #watashitolipton

A promotional campaign for Lipton tea invites fans to share photos of themselves drinking a carton of Lipton while watching anime on social media. Participants post their pictures to Instagram or Twitter with the hashtag #watashitolipton, entering a contest with unique prizes.

The winner of the campaign is contacted and transformed into an anime character for a special episode. Fifty runners-up receive a free carton of Lipton. The deadline for entries is September 7th, 2018, as the campaign unfolds across three short episodes.

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