IQOO

A surreal and visually striking short animation created by Masanobu Hiraoka for the iQOO - Monster Inside project. The piece presents a fast-paced, abstract journey that blurs the line between reality and imagination, centered around the iQOO brand's core identity of power and hidden potential.

The narrative follows an unnamed protagonist who encounters a mysterious, monstrous force lurking within a digital or urban landscape. As the animation unfolds, the character must confront this inner monster, which manifests as a chaotic and transformative energy. Through dynamic motion, shifting perspectives, and vivid imagery, the short explores themes of inner conflict, self-discovery, and the struggle to control or embrace one's darker impulses. The animation serves as a metaphor for the tension between human vulnerability and technological strength, ultimately suggesting that true power comes from acknowledging and integrating the monster within.