Tags
Full CGI Almost entirely created with computer-generated imagery.Vocal Synth Features one or more singers or characters that are products of a synthesize singing program. Popular examples are Vocaloids, UTAUloids, and CeVIOs.Dancing Centers around the art of dance.Idol Centers around the life and activities of an idol.Burenai Ai de
ぶれないアイで
The special features Hatsune Miku, the world-famous virtual singer, performing the upbeat song "Burenai Ai de" by producer Mitchie M. The music video was originally released to commemorate Miku's anniversary, showcasing her signature dance moves and colorful digital aesthetics. The song's title carries a double meaning in Japanese, referring both to "love" and "eye," which later became central to its use in a marketing campaign.
Shortly after its release, the track was adopted by Rohto Pharmaceutical for an augmented reality campaign promoting their new "Digi Eye" eye drops. An accompanying smartphone app, launched in August 2014, allowed users to project a 3D hologram of Miku dancing on any flat surface while a partial version of the song played. This integration of virtual pop culture with commercial advertising marked a unique crossover between vocaloid music and consumer technology.
