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BATTLE MODE

BATTLE MODE

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BATTLE MODE バトルモード

In 1990, the renowned animation studio Gainax produced a promotional video for the anime shop 'Parody' located in Nara Prefecture, Japan. This short film, titled 'Battle Mode,' showcases the studio's signature high-energy action sequences and dynamic animation style, featuring characters engaged in intense combat scenarios. The video was created as a marketing tool to attract customers to the store, blending Gainax's creative flair with a commercial purpose.

The promotional material was released on VHS and included several distinct versions to accommodate different viewing contexts. Among them are a 76-second full long version without telop (text overlays), a 30-second version for store display with and without telop, and a 15-second television broadcast version also available in both formats. Additionally, the VHS release features a making-of segment that includes interviews and behind-the-scenes footage, offering insight into the production process. This special remains a rare example of Gainax's early work in advertising animation.

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