Ai no Sato

In Fukushima Prefecture, a company specializing in long-term care produces a series of animated commercials. The first commercial follows an elderly woman as she navigates daily life with the support of care services. The second commercial focuses on a care worker assisting a senior with a gentle touch, highlighting the bond between them.

These short films aim to raise awareness about the importance of elderly care and the human connections that make it meaningful. Through simple, heartfelt moments, they showcase the dignity and warmth that caregiving can bring to both the caregiver and the recipient.