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Tsuyogari Omega Gets POP UP in Shinjuku with New Illustrations

The Kinokuniya store will host a corner dedicated to Ryo Ayamine's manga from October 23 to November 1, with exclusive merchandise.

Mariana García 7 October 2026

Tsuyogari Omega: It's Our Turn comes to Kinokuniya in Shinjuku with a POP UP CORNER. From October 23 to November 1, the store in the Japanese capital will sell items featuring new illustrations from Ryo Ayamine's manga.

The event is set up on the first floor, in the MANGA SELECTION section. There, fans will find merchandise never seen before, with the series' characters in poses different from those in the printed material.

Among the offerings are 57mm buttons and acrylic cards in blind packaging. Complete sets will also be available for those who don't want to take their chances with mystery boxes. The lineup includes acrylic stands with bases, die-cut stickers, a set of three REPLICA GENGA prints, and an A5 acrylic art plate with a display stand.

Acrylic cards with illustrations of the characters in romantic poses.Acrylic cards with illustrations of the characters in romantic poses.

The store has an extra incentive: for every 2,200 yen spent on new products, including manga volumes, customers receive a card with a reproduced illustration and signature. There are three different designs, handed out at random.

The online pre-sale has already ended. eeo Store offered the items from August 21 to 27, but without the gift card bonus. Now it's time for the physical sale, which is the only way to get the bonus.

A Corner for Omegaverse Fans

Tsuyogari Omega is a manga set within the omegaverse, a BL subgenre that plays with power dynamics and attraction between alpha, beta, and omega characters. Ryo Ayamine's work has gained ground among readers looking for stories with romantic tension and characters who pretend to feel less than they do.

Announcement of the Tsuyogari Omega POP UP exhibition in Shinjuku.Announcement of the Tsuyogari Omega POP UP exhibition in Shinjuku.

The POP UP CORNER takes place at Kinokuniya's main branch, about a three-minute walk from the east exit of JR Shinjuku Station. Hours are from 10:00 AM to 7:00 PM, and it's best to arrive early if you want to secure complete sets before they sell out.

There is no information yet on whether this merchandise will reach Latin America. Fans of the series outside Japan will have to rely on proxy services or wait for a local store to announce imports.

Have you already read Tsuyogari Omega? The combination of omegaverse with characters who act tough but are vulnerable inside has worked very well in Japanese BL. If you enjoy titles like Given or Ten Count, this event is a good sign that the series keeps gaining readers.

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