Multifunctional “Best Ruler” launches its second collaboration with “Makeine”

The second collaboration between the multifunctional ruler “Best Ruler” and Makeine: Too Many Losing Heroines! (負けヒロインが多すぎる！) is now on sale. Manufacturer UHOLABO, based in Toyohashi, has completely redesigned the ruler and packaging, and added exclusive models distributed across bookstores and anime shops in the city.

The Best Ruler is a product developed by Takanori Nakamura, a former technical school teacher and current company president. A single piece combines the functions of a compass, protractor, and other drawing instruments. For this second batch, the ruler body features a motif inspired by the Toyohashi municipal emblem and the ribbons on the heroines' uniforms. The packaging bears the commemorative logo for the city's 120th anniversary.

Takanori Nakamura, president of UHOLABO, presents the second collaboration with “Makeine”.higashiaichi.jp

The full lineup consists of 14 variants with chibi illustrations of the original characters. Each one costs 1,100 yen including tax. Compared to the first collaboration, characters that had not appeared before have been added. The bet on limited models is clear: each store offers a different design, which forces fans to travel around Toyohashi if they want to complete the collection.

Where to find the exclusive models

The limited designs are spread across five points of sale:

• Hōkawadō
• Seibunkan Shoten, main store
• Animate Toyohashi
• FamilyMart Toyohashi Haramachi
• UHOLABO's online store

President Nakamura sums it up bluntly: “If you have a favorite character, get the collection. I also want people to use it as a daily desktop tool.” The underlying idea is clear: turn the product purchase into an excuse to visit the real locations from the series.

The first collaboration already exploited Makeine's connection to Toyohashi, the city where the story takes place. This second installment deepens that strategy with a broader catalog and a distribution designed for fan pilgrimages. UHOLABO has not indicated whether the exclusive models will reach stores outside Aichi Prefecture.

Does this ruler catch your eye, or do you prefer more traditional merchandise? Tell us in the comments.