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Project X: Cup Noodle

Project X: Cup Noodle

プロジェクトX挑戦者たち―82億食の奇跡

In a time when the Japanese food industry was struggling economically, a man named Momofuku Andou sought to turn the tide. Seeking a new type of food for a new era, he ordered the development of a cup noodle—a revolutionary idea for a convenient instant noodle.

Overcoming public skepticism and doubts from within his own company, Andou and his staff of young developers constantly challenged convention to create this product. Behind the now-familiar cup noodle, which has sold over 8.2 billion worldwide, lies a dramatic story of the struggles of the men behind its success.

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